Client

Toshiba

Region

UAE · Dubai

Year

2022 — 2024

Discipline

Enterprise UX · HR + Finance

Toshiba HR & Finance Suite.

Designed Toshiba's HR and Financial Management Systems from scratch — concept to enterprise-grade rollout.

The problem

A regional rollout needed a localized HR and finance suite. Legacy customizations couldn't keep up with how the business actually worked.

The thinking

"Strip the enterprise back to its essential workflows. Design for the person doing the work, not the org chart that approves it."

Process

Four moments that shaped the work.

01

Stakeholders, one map

Synthesized interviews across stakeholders into a single workflow map every team agreed on.

02

Modular by design

Designed payroll, leave, expense, and asset modules as standalone products that compose into a suite.

03

Conceptual to final

Owned design direction from concept through final implementation — wireframes, UI, and motion.

04

Adoption as the metric

Tracked daily active users per module — not features shipped — as the success signal.

Outcome

2

Suites launched (HR + Finance)

0→1

Built from scratch

Enterprise

Grade UI and workflows

Enterprise software didn't have to feel like enterprise software.

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