Client
Toshiba
Region
UAE · Dubai
Year
2022 — 2024
Discipline
Enterprise UX · HR + Finance
Toshiba HR & Finance Suite.
Designed Toshiba's HR and Financial Management Systems from scratch — concept to enterprise-grade rollout.
The problem
A regional rollout needed a localized HR and finance suite. Legacy customizations couldn't keep up with how the business actually worked.
The thinking
"Strip the enterprise back to its essential workflows. Design for the person doing the work, not the org chart that approves it."
Process
Four moments that shaped the work.
Stakeholders, one map
Synthesized interviews across stakeholders into a single workflow map every team agreed on.
Modular by design
Designed payroll, leave, expense, and asset modules as standalone products that compose into a suite.
Conceptual to final
Owned design direction from concept through final implementation — wireframes, UI, and motion.
Adoption as the metric
Tracked daily active users per module — not features shipped — as the success signal.
Outcome
2
Suites launched (HR + Finance)
0→1
Built from scratch
Enterprise
Grade UI and workflows
“Enterprise software didn't have to feel like enterprise software.”
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