S
Salman

AI Product Designer · Emotional UX Design · 12+ Years · Global

Designing
intelligence
into products.

I'm Salman — an AI Product Designer focused on Emotional UX. 12+ years partnering with teams across the USA, Germany, UAE, UK, and Qatar to turn AI capability into products people understand, trust, and enjoy using.

View selected work→Start a project↗

Trusted across

A decade of work shipped with teams in five regions — at the scale of enterprise, with the craft of a studio.

USA
Germany
UAE
UK
Qatar
Pakistan
Midfield Apparel/Origen/Blue IT Systems/Toshiba/TCP Software/Net Lawman/Imanami/Dubai Media City/Midfield Apparel/Origen/Blue IT Systems/Toshiba/TCP Software/Net Lawman/Imanami/Dubai Media City/

The problem

Most digital products are complex, disconnected, and hard to use.

Teams ship features. Users navigate dashboards. AI sits in a sidebar. Nobody is sure what to trust, or what to do next.

The work

I design AI-powered systems that simplify complexity.

INPUTINTENTMODELREASONACTTRUST

Practice

Four disciplines, one product mind.

01Discipline

AI Product Design

Designing the surface where models meet decisions. Latent intelligence, made legible.

02Discipline

Enterprise UX Systems

Multi-product ecosystems for HR, finance, and operations. Calm, fast, deeply opinionated.

03Discipline

Design Systems

Tokens, components, and documentation that scale across teams without dilution.

04Discipline

Workflow Automation

Removing the steps that should never have existed. Then designing the ones that should.

INROUTELOGICOUT

Selected work

Seven products. Seven problems worth solving.

All projects →

01 · AI eCommerce · Configurator · Ledgers

AI Sportswear Customization

An AI-driven team-order system that turns 90 minutes of spreadsheets into a 4-minute conversation — with production, ledger, and invoicing built in.

AI Sportswear Customization — cover
2026 — PresentRead case study →

02 · AI HR · Voice AI · Security & Surveillance

Origen AI Product Suite

End-to-end design across AI-powered HR platforms, security and surveillance systems, and AI voice agent communications.

Origen AI Product Suite — cover
2024 — PresentRead case study →

03 · Fintech · ERP · Design Leadership

Fintech Dashboards & ERP

Leading design end-to-end for fintech dashboards, ERP modules, and time-tracking software built for real operators.

Fintech Dashboards & ERP — cover
2024 — 2025Read case study →

04 · Enterprise UX · HR + Finance

Toshiba HR & Finance Suite

Designed Toshiba's HR and Financial Management Systems from scratch — concept to enterprise-grade rollout.

Toshiba HR & Finance Suite — cover
2022 — 2024Read case study →

05 · SaaS · Scheduling · Mobile

Aladtec & InstaSub

Improved a scheduling platform trusted by public-safety teams and redesigned a mobile substitute-teacher app.

Aladtec & InstaSub — cover
2021 — 2022Read case study →

06 · Legal Tech · Conversion UX

Net Lawman Platform Redesign

Led the complete redesign of an online legal-document platform — research, UX, and conversion uplift.

Net Lawman Platform Redesign — cover
2020 — 2021Read case study →

07 · Healthcare · Aesthetic Clinic · Web

Aura SL Clinic

Designed a calm, trust-led web presence for an aesthetic and wellness clinic — services, booking, and an AI-assisted intake experience.

Aura SL Clinic — cover
2025Read case study →

Process

How I think before I open Figma.

01

Understand

Stakeholder interviews, workflow archaeology, the actual job to be done — not the brief.

02

Structure

Information architecture, decision models, and the unromantic spreadsheets that hold a product up.

03

Design

Type, motion, density, restraint. The visible 10% that earns trust for the invisible 90%.

04

Validate

Prototype with real data. Test with real users. Kill the assumptions before the engineers do.

05

Scale

Design system, documentation, governance — so the work survives growth and team changes.

Twelve years, condensed

A career, in a single line.

  • 2026 — Now

    Midfield Apparel LLC

    USA · Dearborn Heights, MI

    Senior AI Product / UX Designer — AI-driven custom sportswear eCommerce, team-ordering configurators, production management, ledger and invoice systems, SEO-optimized product content.

  • 2024 — Now

    Origen

    Qatar · Doha

    Senior AI Product / UX Designer — End-to-end design across AI HR platforms, security and surveillance systems, and AI voice agent communications. Scalable web platforms and design systems.

  • 2024 — 2025

    Blue IT Systems GmbH

    Germany

    Design Manager & Senior Product Designer — Led the design team and end-to-end product lifecycle for fintech dashboards, ERP modules, and time-tracking software.

  • 2022 — 2024

    Toshiba

    UAE · Dubai

    Senior Product UI/UX Designer — Designed complete HR and Financial Management Systems from scratch. Conceptual to final implementation direction.

  • 2021 — 2022

    TCP Software

    Pakistan · Lahore

    Senior Product UI/UX Designer — Improved Aladtec public-safety scheduling. Redesigned the InstaSub mobile app and shipped new web modules.

  • 2020 — 2021

    Net Lawman

    UK · Bury St. Edmunds

    Senior UI/UX Designer — Led complete redesign of an online legal-document platform. Research-driven UX with a measurable conversion uplift.

  • 2019 — 2020

    Imanami Pakistan (Pvt.) Ltd.

    Pakistan · Lahore

    Senior UX Designer — Modernized GroupID, converting a legacy desktop product into a multi-module web platform alongside the CTO and product team.

  • 2018 — 2019

    desider labs

    Pakistan

    UX Lead — News and survey applications, dashboards for data visualization. Contributed to design guidelines, style guides, and a shared design system.

  • 2016 — 2018

    Emblem Technologies

    Pakistan

    UI/UX Designer — Mobile applications, websites, and dashboards. Owned research, wireframing, prototyping, and high-fidelity design.

  • 2012 — 2016

    Dubai Media City

    UAE · Dubai

    UI Designer — Applications, dashboards, CRMs, and websites under the supervision of a senior UI/UX designer in Dubai Media City.

  • 2010 — 2012

    Spider Studio

    Pakistan

    Web/Graphic Designer & Webmaster — Early career in web and graphic design.

Toolkit

Skills that compound.

AI Product Design·Emotional UX Design·Product Design·UX Strategy·UI Design·Design Systems·User Research·Usability Testing·Prototyping·Interaction Design·Information Architecture·Enterprise UX·SaaS Platforms·Fintech & Dashboards·Conversational & Voice UX·AI Workflow Design·Design Leadership·Product Management·0→1 Products·Control Systems Design

Tools

FigmaSketchAdobe XDPhotoshopFramerMiroHTML / CSS / JS

AI Stack

The AI tools I design with, design for, and ship into production.

Claude (Anthropic)Claude DesignChatGPTGPT-4 / GPT-5CursorLovablev0 by VercelMidjourneyRunwayPerplexityGeminiNotion AIFigma AIFramer AIGalileo AIUizard

Capabilities

Three pillars. One discipline.

A focused practice — not a buzzword cloud. The full vocabulary of roles, domains, craft and regions lives on the expertise page.

01Pillar

AI Product Design

AI-first interfaces, generative workflows, voice agents, and LLM-driven tooling — designed to feel inevitable, not magical.

02Pillar

Emotional UX

Trust, clarity, and pacing for users who don't live on the bleeding edge — so intelligent products actually get adopted.

03Pillar

Systems & Fintech

Scalable design systems, dashboards, ledgers, and HR/eCommerce platforms shipped across the USA, UK, EU, and the Middle East.

Full expertiseRead the writing →

Next chapter

Let's build the future of
intelligent products.

Book your slot↗salman@aiproductdesigner.com→
See the work·Read the long story