Index · 2014 — 2024

Selected work.

A small set of projects chosen for the size of the problem, not the size of the brand. Each one is told the way it actually happened.

AI Sportswear Customization

AI eCommerce · Configurator · Ledgers

An AI-driven team-order system that turns 90 minutes of spreadsheets into a 4-minute conversation — with production, ledger, and invoicing built in.

AI HR · Voice AI · Security & Surveillance

End-to-end design across AI-powered HR platforms, security and surveillance systems, and AI voice agent communications.

Fintech · ERP · Design Leadership

Leading design end-to-end for fintech dashboards, ERP modules, and time-tracking software built for real operators.

Enterprise UX · HR + Finance

Designed Toshiba's HR and Financial Management Systems from scratch — concept to enterprise-grade rollout.

SaaS · Scheduling · Mobile

Improved a scheduling platform trusted by public-safety teams and redesigned a mobile substitute-teacher app.

Legal Tech · Conversion UX

Led the complete redesign of an online legal-document platform — research, UX, and conversion uplift.

Healthcare · Aesthetic Clinic · Web

Designed a calm, trust-led web presence for an aesthetic and wellness clinic — services, booking, and an AI-assisted intake experience.