Client
Aura SL Clinic
Region
USA · Remote
Year
2025
Discipline
Healthcare · Aesthetic Clinic · Web
Aura SL Clinic.
Designed a calm, trust-led web presence for an aesthetic and wellness clinic — services, booking, and an AI-assisted intake experience.
The problem
The clinic needed a digital experience as composed as the in-person one — clear services, frictionless booking, and a tone that reassured first-time patients.
The thinking
"Healthcare patients want certainty, not cleverness. Lead with quiet confidence, make services scannable, and let the booking flow do the talking."
Process
Four moments that shaped the work.
Brand voice in the IA
Restructured services, pricing, and FAQs around the questions real patients ask first.
Booking without anxiety
Designed a step-down booking flow with clear pricing, prep notes, and confirmation states.
AI-assisted intake
Prototyped an AI intake helper that recommends services from a short conversation, with human handoff.
Calm visual system
A soft, editorial visual system — generous whitespace, photographic warmth, restrained typography.
Outcome
End-to-end
Web, booking, and intake
Calm
Visual + tonal system
AI-assisted
Intake and recommendations
“Healthcare design wins on reassurance, not noise.”
Glimpses
A look at the work.
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