AI Sportswear Customization.

An AI-driven team-order system that turns 90 minutes of spreadsheets into a 4-minute conversation — with production, ledger, and invoicing built in.

The problem

Coaches were emailing rosters, sizes, names, and numbers across a dozen back-and-forth threads per order. Production lagged by weeks and errors were the norm.

The thinking

"Treat the roster as the product. Everything — preview, pricing, production, ledger — should flow from a single AI-assisted source of truth, optimized for SEO and conversion."

Process

Four moments that shaped the work.

One canvas, infinite jerseys

Designed a real-time configurator where every roster change updates the mockup, price, and production file instantly.

AI-assisted roster intake

Coaches paste a roster from anywhere — Excel, email, photo — and the system structures it automatically.

Production, ledger & invoicing

Designed internal systems for production management, ledger, and invoice flows so ops and finance speak the same language.

SEO + homepage uplift

Reworked product content, homepage hierarchy, and on-site automation for search visibility and higher conversion.

Outcome

94%

Less time per team order

End-to-end

From cart to production floor

SEO-tuned

Product content and IA

“The order form became the product.”

Next case study

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End-to-end design across AI-powered HR platforms, security and surveillance systems, and AI voice agent communications.