Client
Net Lawman
Region
UK · Bury St. Edmunds
Year
2020 — 2021
Discipline
Legal Tech · Conversion UX
Net Lawman Platform Redesign.
Led the complete redesign of an online legal-document platform — research, UX, and conversion uplift.
The problem
An established legal platform was losing users to a confusing path between document discovery, customization, and checkout.
The thinking
"Legal users don't want to feel clever — they want to feel safe. Design every step to lower anxiety and raise confidence."
Process
Four moments that shaped the work.
User research first
Interviewed customers and stakeholders. Mapped the real path from search to signed document.
Information architecture rebuild
Restructured the catalog, search, and document flow around real customer mental models.
Conversion-tuned funnel
Redesigned the customization → checkout funnel. Every step instrumented and tested.
Trust as a design layer
Reworked microcopy, pricing presentation, and confirmation states to lower hesitation.
Outcome
↑
Customer conversion improved
Full
Platform redesign shipped
Research
Driven by real users
“Usability and conversion are the same conversation.”
Glimpses
A look at the work.
Next case study
Aura SL Clinic →
Designed a calm, trust-led web presence for an aesthetic and wellness clinic — services, booking, and an AI-assisted intake experience.